Best Bootstrap Marketing for Your Small Business
Simple tips to get your start up business marketed FAST!
With all of the current hoopla and marketing attention being given to social marketing, it is easy to over look the good old fashioned way of small business referral marketing.
Word of mouth marketing or to be more politically correct, referral marketing.
As a small business owner, with small marketing budget, word of mouth or referral marketing can be the most cost efficient way to bring in new business.
Referral marketing can sometimes produce the best customers because a recommendation from a satisfied customer provides credibility.
It can also reduce or eliminate any doubt in the future customers mind.
You should not consider word of mouth marketing as a passive endeavor.
Always look for ways to plant the seed of a referral in your customers mind, or in the mind of anyone that you come in contact with.
If you don’t ask, you don’t get!
It could be as simple as “If you are satisfied with my services would you please recommend me to your friends.”
Now how hard is that?
Here is the deal:
Ramp up your networking skills by attending the various meetups. Meet ups of all types and interests can be found on Meetup.com.
You may also want to join your local “Business Networking International” or BNI group.
BNI meets up regularly in small groups to speifically help each other give and recieve referrals. In fact BNI touts themselves as the worlds largest referral nerworking group.
An added benifit of going out to the meet up groups and meeting people is getting their business cards.
With every business card is usually an email address that can be put into your email campaign for future reference.
Always write on any business card that you recieve , where you met the person and any other notes about the person to remind your self about them later.
Your best word of mouth referrals will come from your own customers.
Customers who enjoy your products will naturally want to tell their friends and help promote your goods or services and spread the love to all of their friends.
In the customers mind, they see themselves as a helper and someone in the know.
But here is the kicker:
The best time to ask for a referral is anytime. DUH!
All kidding aside, the best time to ask for your referral is after you have delivered your product or service and have exceeded the value of what you customer was expecting.
Exceed their expectations – And Always Give MORE!
Make a follow up call to check on their level of satisfaction.
Ask the question…
“Do you know of anyone else who might benefit from our products or services?”
No need to stop with just your customers.
Use the 3 foot rule
Ask anyone that comes within 3 feet of you!
This could include family, friends, suppliers, vendors or any other people that you come in contact with throughout the coarse of your normal day.
Personal contact is the fastest way to separate your self from the rest of the competition.
Make an effort to meet five new people everyday.
Maybe it is just your waitress at your breakfast diner. Don’t discount her or anyone else. You never know who your waitress will be speaking to on any given day.
The point is that we are all separated by ten degrees of separation.
We all know ten people who in turn know ten people.
You never know who might know somebody that needs your products or services.
If you are not willing to talk about yourself and your services then who will?
If you truly believe that what you do or sell is important to the local community or the world then you have moral and ethical obligation to tell everyone about it.
Tell the World about your Products of Services
Take the time to teach people about your products or services and sincerely try to solve peoples problems.
They will gladly reciprocate in kind with a referral to their friends.
Remember what Robert Louis Stevenson once said:
“Don’t judge each day by the harvest you reap, but by the seeds you plant.”
You also want to “Dig Your Well Before You are Thirsty”.
Start learning how to go out and network today.
Learn the indispensable art of building contacts.
With a little practice you might even be able to turn them into “Raving Fans.”
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